new dermelect ME

PRODUCT DESCRIPTION

The ‘Cure’ in your ‘Mani’ is at your fingertips with the 1st peptide-infused color treatments for fragile, weak nails.

Aptly named ME, Dermelect Cosmeceuticals formulated and designed a 2-in-1 range of bright, beautiful crème shades coupled with a remarkable manicure extending formula. Infused with ProSina, a pure protein peptide extracted from New Zealand sheep’s wool, the lacquers deliver a fast drying, high gloss shine while providing an unequaled level of strength for stubborn nails to grow longer and more resistant to chipping, peeling and splitting.

 

In its debut collection, the ME range includes six lacquers with eye-catching hues ranging from the brand’s signature red to a rich lilac, creamy sky blue and color of the year, tangerine.

 

HOW IT WORKS

The first coat instantly bonds to the nail, while the second fuses with the base coat to create a flexible web of color that resists chipping and improves brittleness (patent-pending technology). The ME colors combine fast drying, high shine, and a healthy ‘green’ dose of vitamins, peptides, and moisture, offering a colorful solution to the contemporary woman’s beauty concern—aging hands and nails. For best results, two coats are recommended.

 

BENEFITS

 

·    Strengthens weak, brittle nails

·    Restores nail flexibility

·    Helps nails resist chipping and splitting

·    Provides long-lasting, high shine and bold color

·    Water and detergent resistant

·    Protects against UV rays

·    DBP, Toulene, Formaldehyde, and cruelty FREE (no animal testing)


 

KEY INGREDIENT                                  ProSina Protein Peptide

 

COLOR NAMES                                   

Persuasive (luscious peach)                                        #1070

Provocative (fabulously fresh fuchsia)                       #1071

Above It (breathtaking sky blue)                                #1072

Head Turner (brilliant orange crème)                         #1073
Luxurious (rich, confident lilac)                                 #1074
Power Trip (burst of red w/pink undertone)               #1075

 

LAUNCH DATE                                      June 1, 2012 (future color collections to follow).

                      

PRICING & AVAILABILITY                  SRP: $14.00 (0.4 fl. oz. bottle)
                                  Available on www.dermelect.com and C.O. Bigelow in NYC

 

ABOUT DERMELECT

Dermelect Cosmeceuticals is a forerunner when it comes to targeted, multi-tasking cosmeceutical skincare. Backed by its board of advisors and formulated with the most effective and sought out ingredients, Dermelect provides a refreshingly realistic beauty philosophy as it seeks to simplify skincare for the average educated consumer.