OPI Announces New Limited Edition Outrageous Neons
Sizzling, Fluorescent Hues!
OPI Announces New Limited Edition Outrageous
Neons, the Brand’s First Neon Lacquer
OPI launches its first neon nail lacquer with the Outrageous Neons mini pack,
including four limited edition neon shades, a neon white base coat, and OPI Top Coat.
The four fluorescent hues include vivid shades of yellow, orange, pink and purple. The
essential step for achieving the best results is to prep nails with one coat of neon white
base, followed by two coats of neon lacquer. Colors dry matte, but adding one layer of
OPI Top Coat results in bright, bold color with a shiny finish.
“Outrageous Neons marks OPI’s foray into the world of neon color,” explains
Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “In the US, the FDA
requires that all cosmetic colorants be approved, and each batch must be certified for
purity. The lacquers in this set are formulated with new, FDA-approved neon pigments
for a look that’s dazzlingly vibrant.”
As with all OPI nail lacquers, Outrageous Neons contain no DBP, Toluene, or
Formaldehyde. This limited edition mini pack promotion will be available beginning July
2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s,
JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $19.95 ($24.95 CAN)
suggested retail for each mini pack (includes all six products).
Along with neon white base and OPI Top Coat, the four shades in the Outrageous Neons mini pack include:
So yellow, it’s beyond understanding.
Brace yourself for this powerful orange.
This pink has been known to create a scene.
I really mean it…it’s really purple!