Sizzling, Fluorescent Hues!

OPI Announces New Limited Edition Outrageous
Neons, the Brand’s First Neon Lacquer

 

OPI launches its first neon nail lacquer with the Outrageous Neons mini pack,

including four limited edition neon shades, a neon white base coat, and OPI Top Coat.

The four fluorescent hues include vivid shades of yellow, orange, pink and purple. The

essential step for achieving the best results is to prep nails with one coat of neon white

base, followed by two coats of neon lacquer. Colors dry matte, but adding one layer of

OPI Top Coat results in bright, bold color with a shiny finish.

 

“Outrageous Neons marks OPI’s foray into the world of neon color,” explains

Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “In the US, the FDA

requires that all cosmetic colorants be approved, and each batch must be certified for

purity. The lacquers in this set are formulated with new, FDA-approved neon pigments

for a look that’s dazzlingly vibrant.”

 

As with all OPI nail lacquers, Outrageous Neons contain no DBP, Toluene, or

Formaldehyde. This limited edition mini pack promotion will be available beginning July

2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s,

JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $19.95 ($24.95 CAN)

suggested retail for each mini pack (includes all six products).

OPI Outrageous Neons

Along with neon white base and OPI Top Coat, the four shades in the Outrageous Neons mini pack include:

Ridiculously Yellow

So yellow, it’s beyond understanding.

Formidably Orange
Brace yourself for this powerful orange.

Riotously Pink
This pink has been known to create a scene.

Seriously Purple
I really mean it…it’s really purple!